The list
Santa read the list. Every line said the same thing.
More money. Not a sweater, not a gadget. More money next year.
Santa can't print it. He can build the thing that brings it in: a store people trust, find and buy from.
Money comes from relationships. Online, your store is the handshake. It's the first place people go to check you out, read your reviews and decide if you're real. If it looks thrown together, they leave. If it looks like a brand, they buy.

